Vivienne Shakespeare Reynolds aka Vivacious Vivienne is a Jamaican Ecommerce Evangelist whose passions and professional background paint a striking picture of a senior executive with over 16 years of experience in planning, leading, and directing strategic initiatives in the areas of E-commerce, Micro Finance, and Retail. Equipped with her Masters in Business, Vivienne has spent the past 21 years leading cross-functional teams both locally and within the Caribbean, as she continues to build new and innovative brands. One of her crowning achievements is the launch and meteoric rise of Jamaica’s largest, and most trusted e-commerce marketplace, CoolMarket.com as Managing Director in December 2013, at a time when shopping online was perceived as a luxury for the upper echelons.
Hailed as a phenomenal woman by the Flair Gleaner, Vivienne balances the realms of motherhood, spouse and leadership with an effortless elegance that is truly her own. With a personal mission to touch the lives and impact the futures of as many people as she can, she inspires those she comes in contact with to leave a high impact legacy while humbly serving those around her. When she is not keeping it cool at CoolMarket.com she can be found edifying the minds of eCommerce enthusiasts through her think pieces on LinkedIn.