Felicia is a global health professional who uses social research principles, technology, and creativity to solve problems related to identity and healthy ageing. She is a TEDx speaker and has won innovation awards for her work. She is the Co-Founder of Plantain, an award-winning company that helps families and companies record their memories in unique books and digital heirlooms. Plantain harnesses the power of personal stories to empower, build empathy, and ensure the intergenerational transfer of knowledge.